Strategic space management plays a central role in specifying and operationalizing real estate strategy. In this context innovative branch and office usage concepts are developed and implemented as well as precise targets for improving space efficiency are set.

Therefore a successful real estate management has to be timely linked with the corporate strategy development process. This means that CREM tasks do not only comprise the identification and evaluation of relevant trends affecting the company’s competitive position, its productivity and the interests of shareholders. Moreover, CREM has to derive and communicate adequate strategies for the real estate management and operationalize them into tangible tasks and objectives. Thus, the planning and decision process of CREM is increasingly focusing on developing a sustainable surplus for the company instead of being limited to resolving actual shortcomings.